Drive revenue by selling in Amazon Web Services Marketplace China



To register as a seller, you can use an existing Amazon Web Services account or create a new account. All Amazon Web Services Marketplace China interactions are tied to the account that you choose.

  • You must be a business entity registered in mainland China and have a valid Amazon Web Services China account.

  • You must be an Amazon Web Services China customer in good standing and meet the requirements in the terms and conditions for Amazon Web Services Marketplace China sellers.

  • Your Marketplace Content must be publicly available production-ready software or other content. It cannot be a beta version.

  • You must provide a way to keep Marketplace Content regularly updated and free of known vulnerabilities.



Build up your solution based on the delivery method and pricing option Amazon Web Services Marketplace support:

  • Amazon Machine Image (AMI) for single instance solutions deployed directly on an EC2 instance inside the customer's VPC.
  • CloudFormation stacks for clustered and highly-available implementations deployed on a collection of Amazon Web Services China resources.
  • Software as a service (SaaS) with self-managed Amazon Web Services infrastructure shared with customers.



Grow demand for your listed solution in Amazon Web Services Marketplace China by reaching, engaging, and converting your prospective buyers.

  • Bring more traffic to your product by adding your Amazon Web Services Marketplace product detail page into your marketing content.
  • Scale your growth by leveraging GTM investments, resources and Amazon Web Services-led marketing events such as Awesome Day and Summit.

Amazon Web Services Marketplace China Seller Guide

Read this guide to help understand the end-to-end seller registration and onboarding process in Amazon Web Services Marketplace China.

Practical Tips for Amazon Web Services Marketplace China Seller

This guide aims to provide useful tips on how to build and publish products in Amazon Web Services Marketplace China.



AMI-based products include a set of one or more versions of the software, and metadata about the product as a whole.

  • AMI products listing process [PDF|MP4]
  • Pricing model introduction [MP4]
  • How to fill in Product Load Form [MP4]
  • Prepare your AMI for Marketplace:
    • Best practice for building a Windows AMI [MP4]
    • Best practice for building a Linux AMI [MP4]
    • Self-service tool to check your Linux AMI [HTML]
    • Recommended username for your OS [HTML]
    • How to use instance ID for web console password [MP4]
    • Dive Deep on AMI and VM import [PDF]
  • How to share your AMI and Snapshot [MP4]
  • How to do limited test [MP4]
  • Common issues when preparing AMI product:
    • Vetting issues troubleshooting [PDF|MP4]
    • How to fix security issues in Windows AMI [MP4]
    • How to fix security issues in Linux AMI [MP4]
    • Choosing EC2 instance types [HTML]

CloudFormation Templates


CloudFormation templates can be defined as a cluster or distributed architecture for the products or to select different AMI combinations or product configurations. The CloudFormation templates can be configured to deliver a single Amazon Machine Image (AMI).

  • CloudFormation Template products listing process [PDF]
  • CloudFormation resource pricing estimation [HTML]
  • Amazon Web Service CloudFormation Overview [HTML]



With software as a service (SaaS) products, you deploy software hosted on Amazon Web Services infrastructure and grant buyers access to the software in your Amazon Web Services environment. You are responsible for managing customer access, account creation, resource provisioning, and account management within your software.

  • SaaS products listing process [PDF]
  • SaaS products listing guide book [HTML]

  • Integrating your SaaS Application with Amazon Web Services Marketplace [MP4]
  • SaaS Pricing Options on Amazon Web Services Marketplace [MP4|HTML]

Benefits of selling in Amazon Web Services Marketplace

Easy Software Delivery

Deliver your software as an easy-to-build AMI, CloudFormation or SaaS, and take advantage of quick deployment options. Enable customers to deploy your software in minutes.

Multiple pricing options

See the way your customers need to buy. Amazon Web Services Marketplace supports pay-as-you-go and long-term commitment plans.  

In-depth guidance

Amazon Web Services Marketplace China provides an in-depth guidance to help reach out to your customers.

What success looks like for sellers in Amazon Web Services Marketplace China

Your business growth depends on your ability to quickly respond to—and even anticipate—your customers' needs.

We are very glad to have Kingdee Cloud Galaxy launched in Amazon Web Services Marketplace China Region. Through this channel, we can make it easier for customers to select, purchase and deploy Kingdee SaaS services than before, and boost our business growth. We hope to have opportunity to provide services for global clients of Amazon Web Services based on our experiences on Amazon Web Services Marketplace China Region.
— Jianwei Wang, Associate President and General Manager of Partner Ecosystem, Kingdee International
Huya Inc.
Amazon Web Services support services for partners are very helpful for us to try to commercialize our internal technology for the first time. Amazon Web Services team helped us to complete the integration of marketplace authentication. We and users can directly reuse the billing system of Amazon Web Services Marketplace, eliminating complex billing management and payment process design, so that our products can be launched at least one month in advance.
— Qingliang Wu, Technical Expert, Huya, Inc.
I am very glad that our Anheng Cloud-Tianchi Cloud Security Management SaaS platform is launched on the Amazon Web Services Marketplace China region. Anheng believes that it can provide security escort for more Amazon Web Services customers in China. At the same time, the launch will also bring more high-quality cloud customers to Anheng and help the common growth of both businesses. After running in domestic cooperation, we also hope to work with Amazon Web Services to provide Anheng products and services to global customers.
— Jin Zhihui, General Manager of Cloud Strategic Partnership, Anheng
Palo Alto Networks
We are glad to see that Amazon Web Services Marketplace landed in China, and we are honored to be the batch of global ISV listed on it. Amazon Web Services Marketplace provides us with a better platform to reach customers, provide clients with better and more direct support, expand our business on Cloud and enhance efficiency of deployment than before. We will enable more and more customers in China to realize business innovation on Cloud with Amazon Web Services.
Mobvista's long-term strategy is inseparable from the support from Amazon Web Services. Amazon Web Services partner ecosystem is what we look forward to, not only can we contact more developers who use Amazon Web Services cloud services, but also make it easier for users to find our products on the Amazon Web Services marketplace. This is inseparable from the support from cloud infrastructure and promotion channels of Amazon Web Services. We also plan to rely on Amazon Web Services marketplace to develop new business areas.
Fortinet's WAF products can be quickly subscribed and deployed through the newly launched Amazon CloudFormation subscription function of Amazon Web Services Marketplace China Region so that It further improves the customer experience and allows customers to calmly deploy a highly reliable cluster architecture, which is still rare in a security ISV. At the same time, Fortinet products have been recognized by most Chinese users in the security category of Amazon Web Services Marketplace China Region. Both the number of customers and the running time of products on Amazon Web Services Marketplace China Region have achieved good performance.