Huiboxing

Baidu Huibao Star is an industry-leading digital human intelligence marketing platform dedicated to reshaping content creation and business transformation processes with generative AI. Relying on Baidu's self-developed Wenxin model and superpower AI brain, Huibao Star has achieved intelligent generation and scheduling of the entire link of “shape, sound, script, and interaction” of digital humans, and has become a superintelligence in the digital human field. With AI-driven multi-modal capabilities as the core, Huibao Star supports one-click cloning, voice reproduction, automatic script generation, and emotional performance to help merchants and content creators achieve efficient live streaming and intelligent content production in various industries such as e-commerce, education, cultural tourism, law, and healthcare. The platform enables digital people to think, judge and make decisions through four-dimensional collaboration of “personalization, scripting, interaction, and Q&A”, thus providing an immersive and realistic live streaming experience. In the IDC China “AI Agent E-commerce Live Streaming Digital Human Survey (2025)” evaluation, Huibao Star ranked first in the industry in the four indicators of technology, product performance, platform compliance, and customer service. Currently, the platform has 100,000+ digital anchors, covering 20+ industries, helping customers increase GMV by 62%, reduce broadcasting costs by 80%, and significantly unleash the productivity potential of AI in business scenarios. Huibao Star's system architecture supports open API output, is compatible with mainstream e-commerce platforms, and can be expanded to new scenarios such as app download, private H5, and intelligent customer service to help brands build a global AI marketing ecosystem. Through continuous model upgrades and multi-agent scheduling, Huibao Star is promoting the evolution of digital people from “content tools” to “smart partners”, empowering every creator to achieve revenue generation, innovation and growth with the power of AI.