ChiefClouds CDP

ChiefClouds CDP is a one-stop customer data management and analysis platform for consumer analysis, operation and marketing use in a suite of demanding products. CDP with the highest share of major customers in the pan-consumer goods retail industry. Years of in-depth cooperation with leading companies, mature delivery systems and continuous operation experience can ensure the long-term success of the project.

The platform has five built-in application modules for object data modeling, business modeling, tag management, group operation and management, and exploration and analysis. It provides targeted data analysis and operation management functions for different operating roles within the enterprise, effectively improving the efficiency and overall marketing effectiveness of the enterprise's consumer-oriented marketing operations.

The platform serves group operation applications for enterprise business personnel, and supports business operators to conduct marketing, analyze target groups, and distribute data. The segmentation application provides a variety of crowd rule definition methods based on consumer attributes, tags, behavior, object relationships, business models, etc. The ability to visually and interactively define rules can support operators in self-service target group selection. It connects with mainstream channels in the industry such as Headline, Tencent, and Ali, supports one-click distribution of crowd data results, and supports the downstream usage demands of operators.